“Made Just for You.” Dear manufacturers in East Africa, Ethiopia, and Zambia, Gone are the days of “one-size-fits-all” products. Consumers—from Nairobi to Lusaka, Kampala to Addis Ababa—are now demanding goods and services tailored just for them. And not just that—they

In many parts of East Africa, Zambia, and Ethiopia, the insurance sector remains a sleeping giant— a market brimming with potential but yet to be fully realized. Recent studies show that only 3% of Africa’s GDP is driven by insurance